Sri Vaishnavas are bhaktas, lovers of the Lord. They are characterised by their personal relationship and eternal, loving devotional service to Narayana, the Supreme Lord. The name ‘Sri’ refers to Maha Lakshmi, the Divine Mother who is the eternal consort of Lord Narayana. Together, they are the focus of worship in both the Sri Sampradaya and Bhakti Marga.

All Vaishnavas also conduct themselves with great humility and recognise the importance of a Guru to help them attain God, which they see as the ultimate aim of a human existence.

Paramahamsa Vishwananda venerates not only Sri Ramanuja Acharya as the founding Guru of the Sri Sampradaya, but also Mahavatar Babaji, who is both the founding Guru of Kriya Yoga and His own Guru as well.


Sri Ramanuja Acharya is the founder of Sri Sampradaya who lived from 1017–1137 AD. He was deeply moved by the Bhakti (devotion) of the Alvar poet saints and strongly disagreed with the impersonal notion of God that was popular during His early studies. He became the main proponent of Vishishta Advaita philosophy and proclaimed the doctrines of devotion and surrender to God. Later on, after successfully debating His challenges, He formalised the Sri Sampradaya based on the idea of devotion to a personal God in the form of Sriman Narayanaya. The Sri Sampradaya is the oldest and largest Vaishnava lineage.


Mahavatar Babaji is the renowned immortal yogi from the Himalayas who manifested Himself 5000 years ago. He is still on Earth, choosing to remain in a physical body until everyone on Earth has attained the Divine. Known as the Father of all Kriya Yoga traditions, through generations of Masters He has shared a variety of Kriya Yoga meditation techniques with the world to help practitioners realise themselves (Self-realisation) and God (God-realisation).

Mahavatar Babaji’s nature is unparalleled. Paramahamsa Vishwananda says He is Jagadguru, the Guru of all the Gurus on Earth, and He helps them all carry out their work. Mahavatar Babaji is beyond time and space and He is constantly blessing humanity with waves of love and peace. He is serene and gentle, and above all, very humble and full of love.


Om Namo Narayanaya is the main mantra of Sri Vaishnavism and Bhakti Marga. This once secret mantra was originally made available to the world through the Grace of Ramanuja Acharya.

Paramahamsa Vishwananda offers initiation into this mantra through the Bhakti Marga Spiritual Order and Atma Kriya Yoga. Initiation gives the Grace to attain God-realisation when the mantra is lovingly practised with bhakti. He also shares this mantra through a free practice called Project Mantra.

Chant Om Namo Narayanaya

Project Mantra is a free, guided program that helps you gradually build up a simple, yet powerful daily chanting practice over 40 days.


Learn Atma Kriya Yoga

Atma Kriya Yoga helps you realise a personal relationship with the Divine by bringing the awareness of the soul into everything you do.


Sri Sampradaya – Interview with Swami Revatikaanta

Sri Sampradaya – Interview with Swami Revatikaanta

Interview with Swami Revatikaanta during opening of Shree Giridhar Dham ashram in Vrindavan in December 2016. Why is the Bhakti Marga temple in Vrindavan dedicated to Giridhari?This is because among many other reasons, Guruji possess the original Giridhar Gopal deity...

Paramahamsa Vishwananda – A revolutionary Master of our Times

Paramahamsa Vishwananda – A revolutionary Master of our Times

We often look back at the great saints and Masters of history and point to them as embodiments of orthodox tradition. But we forget that what made them great was not how they rigidly conformed to the principles of religion, but rather how they were able to use these...

Interview with Guruji – Religion, Spirituality, Love

Interview with Guruji – Religion, Spirituality, Love

Exclusive talk with Paramahamsa Vishwananda - founder of international movement Bhakti Marga.Topics covered: religion, spirituality, love, enlightenment, karma, dharma, changes in the world.Interviewed by: Nenad Kobasić, December 2017, CroatiaPART 1: RELIGION -...